Good products and good services
Towards "value that makes us the choice."
Create a system that sells.
Learn marketing.
In the field of marketing, from product and service planning to pricing, distribution channels, and advertising,
You will learn practical methods for delivering value to customers. Furthermore, you will learn about SNS marketing and emotional marketing, which have been attracting attention in recent years.
You will also learn about new marketing strategies that are in demand in this era, enhancing your ability to adapt to future business challenges.
Marketing that inspires customers.
It's a lesson that will be useful for a lifetime.
In this age of e-commerce, where shopping and obtaining information on the internet has become commonplace, the role of marketing is to create services and products and promote them to the world. Marketing is always one of the top jobs people want to try, no matter where they are. It is important not only to improve your academic ability, but also to hone your sense. If you go to a famous cafe or fast food restaurant, you will notice how skillfully they treat customers. Marketing is a job that impresses customers. It is not a difficult subject to study. Once you have mastered it, you can use it for the rest of your life.Munehiko ItoProfessor Doctor of Commerce
Point
1Product and service planning / Advertising planning
Cultivating the ability to plan projects that will make society "happier."
Through group work, students will gain practical experience in product, service, and advertising planning, using familiar examples such as smartphones. The prospect of contributing to society through products and services they themselves have planned in the future is truly rewarding and something to be proud of.
2SNS marketing
Marketing using social media
Learn about new fields.
We'll hone your skills in spreading products and ideas using LINE, YouTube, Instagram, TikTok, and more. You'll learn about the mechanisms of virality, brand building, and analyzing popular posts, developing the marketing skills to transform your passions into value.
3Emotional Marketing
The science behind what makes us feel "That's great!"
This program analyzes sensory information (sight, hearing, smell, taste, and touch) about products and services, teaches methods to appeal to feelings such as "liking" and "comfort," and enhances the ability to design products and brands that evoke empathy and emotion.
Learn and experience from today's active professionals in the field of "creative marketing."
Four-year learning process*You will also study other fields at the same time.
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- First grade
- Students will learn the basics of marketing through concrete examples of familiar hit products and popular services, and will also engage in basic PBL.
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- Second Year
- You will learn specialized marketing knowledge and develop the ability to logically and creatively plan product development, sales channels, advertising, and other matters.
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- Third grade
- We will improve our expertise through seminars, and be given business assignments from real companies.
We will use marketing theory to practically solve problems.
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- 4th grade
- As the culmination of your marketing studies, you will write a graduation thesis.
You set a goal, collect and analyze information, draw a conclusion, and write it up in a paper.
Pick Up Classes
- Creative Marketing Seminar I & II
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Munehiko ItoProfessorDoctor of Commerce
Marketing activities require diverse creativity. This seminar aims to hone practical marketing skills from three perspectives: business planning, business production, and communication to society. Together with professionals active in the business world and faculty with a variety of specialties, students will plan and actually produce promotional videos for unprecedented services and products. The seminar will be conducted in groups using the PBL method, with group discussions and other activities that make use of students' autonomy.
- Marketing Strategy Theory
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Motoyuki MasaokaAssociate ProfessorMaster's Degree (Commerce)
In this course, students will learn about the process of marketing strategies. Specifically, students will consider, mainly from the perspective of a manufacturer, what kind of products or services should be created (product strategy), how much they should be priced (pricing strategy), where they should be sold (distribution strategy), and how they should be advertised (sales promotion strategy) in order to get customers to purchase and use them. The course will consist of explanations by the instructor and work. The theme of the work will be "product planning." Students will imagine themselves as marketing planners for a company and create a product proposal through group work. Through these activities, students will improve their practical marketing skills that can be used in the real world, both logically and creatively.
- Practical Exercise (Marketing I)
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Munehiko ItoProfessorDoctor of CommerceMotoyuki MasaokaAssociate ProfessorMaster's Degree (Commerce)Tomohiko IseAssociate ProfessorDoctor of EngineeringMizuyo TomaAssistant ProfessorMaster of Business Administration (Professional)
This is a PBL (Project Based Learning) lecture on marketing. It is not a memorization-based learning, but a practical learning experience in which students work in groups to find solutions to marketing problems given to them by companies and give a presentation at a presentation. By actually working in collaboration with companies, students can acquire problem-solving skills, and working in groups can cultivate communication skills. It provides the foundation for students to become business people who can plan and execute marketing in a logical and creative manner. Students who have attended the lecture have said things like, "It will be useful for internships and job hunting," and "I gained knowledge that will be useful in my future work." Industry-academia collaboration PBL
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In confronting corporate challenges
Planning ability, presentation ability, and collaboration ability,
Industry-academia collaborative PBL (Project-Based Learning) allows you to acquire skills naturally.
In the "Industry-Academia Collaboration PBL" program, our planning, presentation, and teamwork skills were naturally honed by tackling real-world challenges faced by companies. Through dialogue with company representatives, we gained insights into "on-the-ground perspectives" that cannot be obtained through classroom lectures alone, allowing us to experience firsthand the workings of society and the realities of work. Furthermore, by repeatedly thinking about company challenges ourselves, we became able to concretely imagine what the current problems are, greatly broadening our perspectives. There were also instances where our proposals were evaluated positively by companies, and this sense of accomplishment has motivated us to continue learning. I feel that these practical experiences are invaluable opportunities to cultivate the thinking and action skills required in society.
Faculty of Business AdministrationAkane Umei
Hyogo Prefectural
Graduate of Kobe Commercial High School
Pick UpSeminar
Cultivate your ability to understand people's hearts,
Creating new value.
The marketing program at our university is appealing because, in addition to understanding theory, it offers practical learning based on real companies and products. We consider from multiple perspectives "why a particular choice is made" based on consumer psychology and social trends, and because there isn't just one answer, it's fascinating to think deeply about it. For me, marketing is about honing my "ability to understand people." I acquire the ability to read people's emotions and social backgrounds, and to think in a way that creates value. I find joy in learning through the process of exploring "the mechanisms that move people's hearts" through trial and error. In my seminar, we collaborate with real companies through PBL (Project-Based Learning) and challenge ourselves with product development and promotion planning. I find great satisfaction in deepening my thinking and turning ideas into reality while exchanging opinions with my peers.
Faculty of Business AdministrationNanami Nagai
Hyogo Prefectural
Graduated from Nishinomiya Minami High School
