Good products, good services
I want to release it to the world.
That's why you learn the "mechanics of selling."
In this field, you will learn about the mechanisms for getting customers to purchase and use products and services. Specifically, you will learn about product and service planning and development, pricing, distribution channels, and sales promotion. Innovations in digital technology have made it possible to do business with people all over the world using smartphones. You will pursue "creative new marketing" suited to this era.
Marketing that inspires customers.
It's a lesson that will be useful for a lifetime.
In this age of e-commerce, where shopping and obtaining information on the internet has become commonplace, the role of marketing is to create services and products and promote them to the world. Marketing is always one of the top jobs people want to try, no matter where they are. It is important not only to improve your academic ability, but also to hone your sense. If you go to a famous cafe or fast food restaurant, you will notice how skillfully they treat customers. Marketing is a job that impresses customers. It is not a difficult subject to study. Once you have mastered it, you can use it for the rest of your life.Munehiko ItoProfessor Doctor of Commerce
Learn and experience from today's active professionals in the field of "creative marketing."
Four-year learning process*You will also study other fields at the same time.
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- First grade
- Students will learn the basics of marketing through concrete examples of familiar hit products and popular services, and will also engage in basic PBL.
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- Second Year
- You will learn specialized marketing knowledge and develop the ability to logically and creatively plan product development, sales channels, advertising, and other matters.
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- Third grade
- We will improve our expertise through seminars, and be given business assignments from real companies.
We will use marketing theory to practically solve problems.
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- 4th grade
- As the culmination of your marketing studies, you will write a graduation thesis.
You set a goal, collect and analyze information, draw a conclusion, and write it up in a paper.
Pick Up Classes
- Creative Marketing Seminar I & II
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Munehiko ItoProfessorDoctor of Commerce
Marketing activities require diverse creativity. This seminar aims to hone practical marketing skills from three perspectives: business planning, business production, and communication to society. Together with professionals active in the business world and faculty with a variety of specialties, students will plan and actually produce promotional videos for unprecedented services and products. The seminar will be conducted in groups using the PBL method, with group discussions and other activities that make use of students' autonomy.
- Marketing Strategy Theory
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Motoyuki MasaokaAssociate ProfessorMaster's Degree (Commerce)
In this course, students will learn about the process of marketing strategies. Specifically, students will consider, mainly from the perspective of a manufacturer, what kind of products or services should be created (product strategy), how much they should be priced (pricing strategy), where they should be sold (distribution strategy), and how they should be advertised (sales promotion strategy) in order to get customers to purchase and use them. The course will consist of explanations by the instructor and work. The theme of the work will be "product planning." Students will imagine themselves as marketing planners for a company and create a product proposal through group work. Through these activities, students will improve their practical marketing skills that can be used in the real world, both logically and creatively.
- Practical Exercise (Marketing I)
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Munehiko ItoProfessorDoctor of CommerceMotoyuki MasaokaAssociate ProfessorMaster's Degree (Commerce)Tomohiko IseAssociate ProfessorDoctor of EngineeringMizuyo TomaAssistant ProfessorMaster of Business Administration (Professional)
This is a PBL (Project Based Learning) lecture on marketing. It is not a memorization-based learning, but a practical learning experience in which students work in groups to find solutions to marketing problems given to them by companies and give a presentation at a presentation. By actually working in collaboration with companies, students can acquire problem-solving skills, and working in groups can cultivate communication skills. It provides the foundation for students to become business people who can plan and execute marketing in a logical and creative manner. Students who have attended the lecture have said things like, "It will be useful for internships and job hunting," and "I gained knowledge that will be useful in my future work." Industry-academia collaboration PBL
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During the Taiwan training, students were able to directly come into contact with different cultures.
I've grown a lot!
I was attracted to Otemae University by the free school culture and campus atmosphere I felt when I attended the open campus. I am satisfied with the environment where it is easy to make friends through group work in classes and in clubs with other faculty members. Faculty of Business Administration In the "Career Development Course", there are classes for obtaining qualifications such as commercial bookkeeping from the first year, and it is attractive that students can prepare for job hunting from an early stage. I am also happy to be able to take classes from other faculties and learn only what I find interesting through crossover, which is one of Otemae's unique features. I was also able to directly experience Taiwanese culture during the Taiwan training program, which helped me acquire the ability to accept different cultures.
Faculty of Business AdministrationTakami Seidai Graduated from Hyogo Prefectural Itami Nishi High School
