Good products, good services
I want to release it to the world.
That's why you learn the "mechanics of selling."
In this field, you will learn about the mechanisms for getting customers to purchase and use products and services. Specifically, you will learn about product and service planning and development, pricing, distribution channels, and sales promotion. Innovations in digital technology have made it possible to do business with people all over the world using smartphones. You will pursue "creative new marketing" suited to this era.
Marketing that inspires customers.
It's a lesson that will be useful for a lifetime.
In this age of e-commerce, where shopping and obtaining information on the internet has become commonplace, the role of marketing is to create services and products and promote them to the world. Marketing is always one of the top jobs people want to try, no matter where they are. It is important not only to improve your academic ability, but also to hone your sense. If you go to a famous cafe or fast food restaurant, you will notice how skillfully they treat customers. Marketing is a job that impresses customers. It is not a difficult subject to study. Once you have mastered it, you can use it for the rest of your life.Munehiko ItoProfessor Doctor of Commerce
Learn and experience from today's active professionals in the field of "creative marketing."
Four-year learning process*You will also study other fields at the same time.
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- First grade
- Students will learn the basics of marketing through concrete examples of familiar hit products and popular services, and will also engage in basic PBL.
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- Second Year
- You will learn specialized marketing knowledge and develop the ability to logically and creatively plan product development, sales channels, advertising, and other matters.
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- Third grade
- We will improve our expertise through seminars, and be given business assignments from real companies.
We will use marketing theory to practically solve problems.
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- 4th grade
- As the culmination of your marketing studies, you will write a graduation thesis.
You set a goal, collect and analyze information, draw a conclusion, and write it up in a paper.
Pick Up Classes
- Creative Marketing Seminar I & II
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Munehiko ItoProfessorDoctor of Commerce
Marketing activities require diverse creativity. This seminar aims to hone practical marketing skills from three perspectives: business planning, business production, and communication to society. Together with professionals active in the business world and faculty with a variety of specialties, students will plan and actually produce promotional videos for unprecedented services and products. The seminar will be conducted in groups using the PBL method, with group discussions and other activities that make use of students' autonomy.
- Marketing Strategy Theory
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Masaoka MikiyukiAssociate ProfessorMaster's Degree (Commerce)
In this course, students will learn about the process of marketing strategies. Specifically, students will consider, mainly from the perspective of a manufacturer, what kind of products or services should be created (product strategy), how much they should be priced (pricing strategy), where they should be sold (distribution strategy), and how they should be advertised (sales promotion strategy) in order to get customers to purchase and use them. The course will consist of explanations by the instructor and work. The theme of the work will be "product planning." Students will imagine themselves as marketing planners for a company and create a product proposal through group work. Through these activities, students will improve their practical marketing skills that can be used in the real world, both logically and creatively.
- Practical Exercise (Marketing I)
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Munehiko ItoProfessorDoctor of CommerceMasaoka MikiyukiAssociate ProfessorMaster's Degree (Commerce)Tomohiko IseAssociate ProfessorDoctor of EngineeringMizuyo ToumaAssistant ProfessorMaster of Business Administration (Professional)
This is a PBL (Project Based Learning) lecture on marketing. It is not a memorization-based learning, but a practical learning experience in which students work in groups to find solutions to marketing problems given to them by companies and give a presentation at a presentation. By actually working in collaboration with companies, students can acquire problem-solving skills, and working in groups can cultivate communication skills. It provides the foundation for students to become business people who can plan and execute marketing in a logical and creative manner. Students who have attended the lecture have said things like, "It will be useful for internships and job hunting," and "I gained knowledge that will be useful in my future work." Industry-academia collaboration PBL
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台湾研修では、異文化に直接触れ
大きく成長できました！
オープンキャンパスに参加した際に感じた自由な校風とキャンパスの雰囲気に心惹かれて大手前大学に入りました。授業でのグループワークやサークルでの他学部との交流も多く、友だちを作りやすい環境にも満足しています。経営学部においては、1年生から商業簿記などの資格を取るための授業があり、早い段階から就職活動の準備ができるのが魅力です。また大手前の特色でもあるクロスオーバーによって、他の学部の授業から自分が面白いと思った部分だけを好きなように学べるところも嬉しいです。台湾研修では台湾の文化に直接触れることができ、異文化を受け入れる力を身につけることもできました。
Faculty of Business Administration 髙見 聖大 兵庫県立伊丹西高等学校出身
