Researcher and Faculty Information
Mizuyo Touma Touma Mizuyo
TOMA Mizuyo
profile
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Faculty
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Faculty of Business Administration
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Major
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Business Administration
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job title
- Assistant Professor
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degree
- Master's degree
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Research Field
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Economics, Management, and Commerce
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Research Topics
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marketing Food Culture Japanese sweets industry Confectionery Industry
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comment
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I am researching traditional Japanese culture, especially food culture, from a marketing perspective.
In particular, I am researching Japanese sweets, which are a part of food culture, why people continue to eat them, and how the confectionery industry, including the Japanese sweets industry, has changed along with changes in people's tastes and consumption, and how it has evolved to what it is today.
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Main publications and papers
- Touma Mizuyo (2021) "Development and Characteristics of the Japanese Confectionery Industry" Ritsumeikan Business Management Journal, No. 60, Vol. 4, 97-124
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Main classes taught
- marketing