Researcher and Faculty Information

Masaoka Mikiyuki Masaoka Motoyuki

MASAOKA Motoyuki

comment: I am researching relationship marketing, which aims to build continuous business relationships with customers. In particular, I am focusing on the relationship between the intention to continue using the product and the concept of respect. I am also investigating brand loyalty and digital marketing, which play an important role in building these relationships with customers. My main research industries are the fashion industry, including apparel, and the interior design industry.

Main publications and papers: Masaoka, Mikiyuki (2023) "A study on the intention to continue using and the concept of respect - focusing on the case of iPhone -" Otemae University Review, No. 23, pp. 15-33.
Masaoka, Mikiyuki (2022) "Prior research on the concepts of trust and respect in relationship marketing," Business Strategy Research, No. 16, 81-93.
Masaoka, Mikiyuki (2022) "A Study on the Concept of Respect in Relationship Marketing," Otemae University Review, No. 22, 81-94.
Masaoka, Mikiyuki and Ninomiya, Masashi (2013) "Regular coffee consumption and a consideration of measures to promote consumption" Osaka University of Economics Review Vol. 64 No. 4 pp. 101-124. (Collaboration paper with UCC Ueshima Coffee Co., Ltd.)
Masaoka, Mikiyuki and Ninomiya, Masashi (2012) "A Study on Purchasing Behavior at Stations and the Ideal Store Image," Osaka University of Economics Review, Vol. 63, No. 4, pp. 203-230. (A collaborative paper with JR West Japan Fashion Goods Co., Ltd.)

Main classes taught: "Marketing Strategy Theory," "Brand Theory," "Consumer Behavior Theory," and "Fashion Marketing"