Researcher and Faculty Information

Ko Lin Lin Ko

Lin HUANG

Research Topics: marketing Digital Management Global Marketing Supply Chain Management Omnichannel Management

comment: We are conducting theoretical research and empirical analysis on marketing and distribution, particularly the dynamics of digital technology and marketing/distribution systems. From the perspectives of marketing management and digital management theory, we are conducting research on corporate market strategies and marketing behavior, marketing and global competition, digitalization and marketing innovation, etc. In particular, we have recently been conducting research on the fusion of digital, real and virtual, omni-channelization and consumer behavior.

Main publications and papers: book)
・Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds 2023/08/10, Springer Singapore.
・Eternal Neighbors: Our 50 Years of Japan-China Relations (Co-author) Sanwa Books, 2023
・Marketing to Open Up the Inbound Market, Huang Linhu and Yoshitsugu Tanaka, 2020 Edition, Regional Revitalization College
・Strategies and New Directions for Regional Revitalization (single author), 2017, Institute of Contemporary Business Management (Kobe University)
・A Life-Changing MBA -- Learning Cutting-Edge Business Management Through the "Kobe Method" (co-authored and co-edited) Yuhikaku, 2015
・Emerging Market Strategy: Global Networks and Marketing Innovation (single author) 2003 Chikura Shobo

paper)
・Enhancing social media engagement in Japan: An empirical study of design and content factors on brand account International Journal of Marketing & Distribution Yusuke Tanaka and Lin Huang, 27(1-2), 53-72, 2024
・The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing Asia Pacific Journal of Marketing and Logistics Mengjia Gao and Lin Huang, 36(3), 599-621, 2024
・Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness Journal of Retailing and Consumer Services Mengjia Gao and Lin Huang, 63, 102688, 2021

Awards: May 2003 Japan Society of Commerce Academic Award
May 2003, International Business Studies Association Award
May 1993: Encouragement Award from the Japan Society of Commerce and Industry