[Faculty of Business Administration] Presentation of PBL "Practical Exercise (Marketing I)" with a company!

In the "Practical Exercise (Marketing I)" class for first-year students Faculty of Business Administration, students are asked to propose products and services based on themes presented in advance by Kokumin Corporation, Sakura Color Products Corporation, and Wacoal Corporation.

On Saturday, January 20th, representatives from each company came to be judged and a presentation session was held.

The students were divided into 4 teams from each company, for a total of 12 teams, and 2 teams from each company were selected in the preliminary round, for a total of 6 teams, to make the final presentation.
Each team delved into the presented theme from an unconventional perspective, and after much deliberation, solidified their proposal, resulting in presentations full of the individuality you expect from young people.

During the presentation, the team explained how they arrived at their proposal and the research results that supported it, used videos to introduce the proposed products and services, and then followed up with a question-and-answer session.

At the awards ceremony, in addition to the top prizes, special achievement awards and fighting spirit awards were announced, and effort awards were given to individuals from teams who unfortunately were not selected in the preliminary round who had put in the most effort.

[Top Award Teams]

Winner: Sakura Cray-Pas D Team
Runner-up: Sakura Cray-Pas Team B
3rd place: Wacoal A Team

Below are comments from each judge.

[Kokumin Co., Ltd. Director Rie Higashio]
I think the most difficult part this time wasn't coming up with an idea for a product or service, but deciding "for whom and how we want to be useful."
If we can understand the customer's concerns, we can make much better suggestions.

[Sakura Color Products Corporation, Sales Headquarters Marketing Department Director Tabe]
The most important thing is to know what problems the customer has and how to solve them.
You can broaden your knowledge by thinking about what kind of daily life your target audience, who are different from you, lead.

[Mayuki Kaneko, Innovation Strategy Office, Marketing Division, Wacoal Corp.]
After making a proposal, it is important to consider whether the proposal has resolved the concerns of the targeted customers.
I want you to place yourself in the customer's shoes and ask yourself the essence of whether your needs have been met.

Finally, a photograph was taken with all the students, along with the guest representatives from each company, Chairperson of the Board Fukui Kaname, and President Hirano Mitsutoshi.
We hope that the students will use this experience to further their studies in Faculty of Business Administration.

(Source: School Public Relations)