Faculty (researcher) information
Tetsu Kobayashi Tetsuya Kobayashi
KOBAYASHI Tetsu
profile
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Faculty
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Faculty of Business Administration
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Major
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Business Administration
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job title
- Professor
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degree
- Doctor of Commerce
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Research Field
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Economics, Management, and Commerce
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Research Topics
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Strategic Marketing Service Marketing Place Branding Food Value Chain
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comment
- My research focuses on regional revitalization strategies using business branding techniques, new forms of Japanese food value chains such as food-agriculture collaboration, and methods for improving medical and educational services based on the concept of benefit-delay.
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Main publications and papers
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"The Theory of the Desire for Food: From Survival to Pleasure and Information" (co-edited, Heibonsha, 2026)
"Food Outlook: Towards Sustainable Food" (Contributing author, Association for Rural and Fishing Village Culture, 2024)
"Exploring Marketing Directions for Benefit-Delayed Services: A Comparison of Educational and Medical Services" (Contributing author, Chikura Shobo, 2024)
"The Logic of Regional Branding: Creating Regional Diversity Through the Utilization of Food Culture Resources" (Single author, Yuhikaku, 2016)
"The Structure of Strategic Marketing: Contemporary Issues in Marketing Research" (Contributing author, Dobunkan Publishing, 2014)
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Main classes taught
- Business strategy theory, sensibility marketing